Hyperwear #slamchallenge is a hit
During the Dallas Maverick’s game against the Oklahoma Thunder, we setup a slam area in the arena. Attendees were asked to take the slam challenge, and allow Hyperwear to video them doing as many slams as possible in 1 minute. The’s videos were uploaded to youtube in conjunction with a free soda giveaway promotion.
At halftime, the announcer told everyone in the audience that they will be receiving a free soda courtesy of Hyperwear. All they had to do was download the LikeUs Network app, post to facebook or twitter with the #slamchallenge hashtag, and they’d receive their soda.