February 10 2013

Hyperwear – Dallas Mavs Slam Challenge

Project Date: Mar 17, 2013
Skills: Facebook Promotion, Hyperwear, LikeUs Network, Social Media, Twitter Promotion, Youtube

How many times can you slam a 20 pound sandbell on the ground in 1 minute?
That’s what we set out to learn. Hyperwear’s Sandbell technology is ahead of the game in fitness. It’s basically a roided out kettle bell that you can throw, drop, slam, and chunk all over the place without breaking anyone’s bones.

Hyperwear #slamchallenge is a hit

During the Dallas Maverick’s game against the Oklahoma Thunder, we setup a slam area in the arena. Attendees were asked to take the slam challenge, and allow Hyperwear to video them doing as many slams as possible in 1 minute. The’s videos were uploaded to youtube in conjunction with a free soda giveaway promotion.

At halftime, the announcer told everyone in the audience that they will be receiving a free soda courtesy of Hyperwear. All they had to do was download the LikeUs Network app, post to facebook or twitter with the #slamchallenge hashtag, and they’d receive their soda.